Leveraging Smart Data for Security

Leveraging Smart Data for Our Security | Integrated Security Technologies

Leveraging Smart Data for Security

A Closer Look at 2018 Security Trends: How do we leverage smart data for our security?

In the last 60 seconds, our worldwide community sent 156 million emails, ran 3.8 million Google searches and uploaded 400 hours of video onto YouTube. This glut of data hijacks serious storage space and poses some pretty serious security concerns.


The good news? It’s getting easier to make sense of it all, with technology that interprets and even acts on the information. Add in the ever-expanding web of social media, and we’ve closed the loop with real-time alerts and security measures.


Our last post covered securing the IoT and our connected world. Now that we’re well connected with a continuous feedback loop from the IoT, how do we use this information to keep us secure? We’ll delve into the next two trends here.


Trend 3:  We’re Making Swifter Sense of Smart Data

The data we generate is astounding. By the year 2020, each person will create 1.7 megabytes of new information every second, but that’s only the data that we initiate. Sensors, medical records, corporate databases and other sources contribute to this data overload.


Currently, less than 0.5% of the data is being analyzed and used to help manage important tasks like creating better traffic flow, eradicating medical epidemics or even trading stocks. By adding AI to the equation, we can process the unfathomable volume and turn it into usable, actionable information. What’s more, this information translates into higher sales. According to Forbes, an average Fortune 1000 company that harnesses just ten percent more of their data will reap $65 million more in net income.


Smart Data Security Best Practices:  How Can Providers Help?

Security professionals must create plans for how they’ll use smart data and big data to keep us safer, and how they’ll secure it in the process. To accomplish this, they must direct sensor-driven data towards proactive protective actions and ensure that cyber controls are in place. The data needs to ferret out weaknesses in the premises and employ predictive analysis algorithms in real-time. Since time is of the essence, technology like video analytics, AI and AR (Augmented Reality) will be useful tools.


Trend 4:  Social Media Aids Security

By virtue of its instantaneous, wide-reaching powers, social media is highly effective in alerting large members of the population to an immediate threat. When community service members or citizens need to let other citizens know about an active shooter, a natural disaster, criminal activity or any other community threat, both can broadcast these issues in real time. Universities nationwide have used their Twitter pages as one of their crisis management vehicles. In fact, Virginia Tech used Twitter and Facebook during the 2011 shooting to warn people to take cover. The news broke on social media before the media outlets even picked it up.


In response to an event like this, Facebook instituted a Safety Check tool so its two billion users can let their friends and family know that they’re okay in the event of an emergency. Called a crisis hub, this resource consolidates information about an unfolding disaster, so people can see what’s happening (even via live video) and coordinate help quickly.


Social Media Security Best Practices:  How Can Providers Help?

In the near future, we’ll see stronger social media-security collaborations for more granular targeting. The IoT will play a critical role here. For instance, a video management system (VMS) detecting a car driving the wrong way can automatically alert area residents via the social media hubs. Providers can harness this exponential power to help save lives.


For our next two trends, we’ll discuss the reality of going mobile and the cloud’s continual growth. As security continues to evolve, IST continues to lead the charge. For more information on how IST can help you explore the next big things in security, contact us here.